Search Results for: short-cuts

Direct Media Inc. recently assumed management of the Barrie Pace catalog
files. These include lists of (137,370) casual business apparel buyers,
(34,990) petite apparel buyers and (15,034) shoe and accessory buyers,
among other files. Barrie Pace customers, typically 40 to 65, spend on
average $300 per order. Belardi/Ostroy was the prior list manager.

A list of 33,742 veterinary book buyers and journal subscribers is
available from Blackwell Publishing. Those named include veterinarians,
professors and researchers. Direct mail is the source.

Cygnus Business Media has consolidated management for 54 controlled
circulation lists at MeritDirect. The appointment covers nearly 1.7
million subscribers to titles in 15 markets. These include for example
agriculture and food, aviation and transportation, law enforcement,
printing and photography.

Specialists Marketing Services Inc. has been chosen to manage a
portfolio of subscription lists on behalf of CK Media. More than 610,000
subscribers are included in one of several master files offered.

List Services Corp. has been appointed to manage this list of software
buyers. It identifies 700,000 individuals who purchased software to help
increase their reading speed, including 200,000 from the last 12 months.

More than 550,000 provided information about themselves when they
registered at this Web site. Free giveaways and cash prize incentives
were offered. The typical age of those listed is 39 and their annual
income is about $43,000.

Plymouth Direct Inc. has returned to the list rental market with a new
file that names nearly 200,000 buyers from January, December and
November. The average sale was $40 for products for the home and pets.
Direct response television was the source.

Genesco Inc. picked Millard Group Inc. to oversee four lists of Journeys
Shoes buyers. Some 328,000 retail and 122,259 catalog customers, as well
as 104,000 Journeys Kidz retail and 42,000 catalog buyers are
identified.

More than 735,000 buyers and inquirers from the last 12 months have been assembled.

Some 578,900 names have been assembled for this file. These individuals
reportedly take an average of two ski trips annually lasting three days
or more. Data has been sourced from skiing magazines, reader services
page advertising and the Internet.