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  • Transition

    Things were slightly different last month when the NBA New York Knicks played their first home game of the lockout-shortened 1999 season. For one, long-time

  • There’s Real Tinsel Under That Tinsel

    Perhaps I’ve lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I’ve been too influenced by the creative process revitalization

  • IntelliQuest Searching for a Buyer

    IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.

  • They Bake by Night

    EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,

  • So-So Quarter for Mailers: Survey

    OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results

  • Court Them Early and Well

    IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

  • New Site for Schoolroom Stuff

    SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom

  • Residential Delivery Cold-Shouldered by USPS Rivals

    THIS PAST holiday season more people made gift purchases over the Internet than ever before, bringing package deliverers record volumes of new business.According

  • Wireless Phones Reach Their Party

    WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

  • Rewards vs. Relationships: Which Really Builds Loyalty?

    TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the