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Transition
Things were slightly different last month when the NBA New York Knicks played their first home game of the lockout-shortened 1999 season. For one, long-time
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There’s Real Tinsel Under That Tinsel
Perhaps I’ve lived in Los Angeles so long that the Hollywood mindset has rubbed off on me. Maybe I’ve been too influenced by the creative process revitalization
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IntelliQuest Searching for a Buyer
IntelliQuest Information Group Inc., Austin, TX, said Friday it is in talks to sell all or part of its operations. It has retained Piper Jaffray Inc.
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Agencies
They Bake by Night
EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,
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Agencies
So-So Quarter for Mailers: Survey
OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results
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Agencies
Court Them Early and Well
IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious
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Agencies
New Site for Schoolroom Stuff
SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom
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Agencies
Residential Delivery Cold-Shouldered by USPS Rivals
THIS PAST holiday season more people made gift purchases over the Internet than ever before, bringing package deliverers record volumes of new business.According
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Agencies
Wireless Phones Reach Their Party
WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could
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Agencies
Rewards vs. Relationships: Which Really Builds Loyalty?
TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the