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For the second time in a month the U.S. Postal Service told the Postal Rate Commission that it wants certain “highly sensitive commercial” information

If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal

Look in any wallet or purse these days and there’s a real good chance a pre-paid phonecard is tucked inside. How good? According to Boston-based consulting

Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow

Tequila drinkers lick salt and bite lemons to quell the Mexican spirit’s unpleasant aftertaste, but that’s not stoppping Anheuser-Busch from going national

Last month we highlighted the first five of 10 trends that will have an impact on your business and your career in 1999 and into the future. This month

HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

Summit Bank, Princeton, NJ, likes to have employees at its 60 in-supermarket branches roam the aisles offering bank services to shoppers. Problem is the

CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter