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FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

Six electric companies have emerged as clear winners in their bid for customers in Pennsylvania, where more than 300,000 customers have switched energy

The Direct Marketing Association’s committee on ethical business practice handled 22 cases between September and November, 1998, with eight of the cases

Diplomat Direct Marketing Corp., Stony Point, NY, had net annual sales of $74.6 million, up from $17.5 million in 1997. Diplomat’s income from continuing

Internet software superstore Beyond.com has signed a definitive agreement to acquire Buydirect.com in a stock-for-stock transaction valued at more than

Canadian media conglomerate Torstar Corp., based in Toronto, has sold Troll Communications, its children’s’ books direct marketing operation which lost

Sitel Corp., Baltimore, reported net income of $1.1 million on revenue of $154.5 million for the fourth quarter ended Dec. 31, 1998, compared with a net

Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said

Direct Results Group, a Boston-based direct marketing agency, has been acquired by Jordan Industries, Inc., parent company of SourceLink Business Services,

Suncom Telecommunications Inc., Vancouver, British Columbia, has signed an agreement to acquire CallDirect Enterprises Inc. from CallDirect Capital Corp.,