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AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households

Lands’ End, Inc., Dodgeville, WI, reported fiscal year 1999 sales from its Web site of $61 million, up from $18 million in fiscal year 1998. The announcement

Marketing Services Group Inc., New York, has signed a binding agreement with CMGI Inc., to acquire CMG Direct Corp. The Marketing Services Group will

The U.S. Postal Service is seeking mailer comments by April 8 on a proposal to prohibit the use of string or elastic bands to secure palletized bundles

Diplomat Direct Marketing Corp., Stony Point, NY, reported net income of $359,000 on net sales of $23.1 million for the three months ended December 31,

The Walt Disney Co., Burbank, CA, has offered a $70 dollar gift voucher, good for products in its catalog, to all consumers returning a Mickey Mouse waffle

The consolidation of MGT Associates Inc., Los Angeles, into its sister company. Uni-Mail List Corp. New York–announced Wednesday–occurred to make more

Industry witnesses testifying at yesterday’s hearing on postal reform legislation urged the House postal subcommittee to make some major changes in the

Fingerhut Cos. Inc., Minneapolis, is the new manager of Arizona Mail Order’s (AMO) list rental business. AMO’s file includes the following catalogs: Old