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Phillips Publishing Inc. has expanded its database marketing capacity at its 50-station inbound call center in Potomac, MD, as part of a three-year automation

Acxiom Corp., Conway, AR, and Targus Information Corp., Vienna, VA, have introduced a new call-processing database application. The caller-identification

Brookstone, Inc., Nashua, NH, had net income of $18.7 million for the fourth quarter of fiscal 1998, up 18% from net income of $15.3 in fourth-quarter

Schober Holding of Ditzingen, Germany, has founded Schober Direct Marketing Ltd.The new company is the result of a joint venture formed with ICC Business

A test mailing of a Gay Men’s Health Crises fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the GMHC has angered

SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

SHOWING impressive fourth quarter earnings that exceeded many analysts’ predictions, business-to-business computer products catalogers and marketers provided

IN JANUARY, Christophe Pettus, president of San Francisco adult product DMer Blowfish, broached the idea of scaling back the company’s paper catalog to

HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,