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OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

UNI-MAIL LIST Corp., New York, has consolidated the West Coast operations of its sister company, MGT Associates Inc., into its New York office.Uni-Mail

THE ASSOCIATION OF Asian-American Advertising Agencies-a.k.a. the 5As-was established in February in San Francisco to coincide with the Lunar New Year

WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country’s knitwear.

THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

Dupont division asks food leaders to rethink their resumes.To capture attention for Supro, a new soy-based food ingredient, Protein Technologies invited

Speaking of Impact Communications Group’s “holistic” integration with Foote, Cone & Belding’s advertising operation in our story on page 42, FCB Chicago

Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive

Devon Direct Marketing & Advertising Inc., Philadelphia, reported 1998 billings of $290.6 million, a 23% increase over the previous year, with gross income

Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The