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  • Mailers Kept Their Promise-But Did the USPS?

    DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.

  • Increasing Profits by Not Mailing

    FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,

  • Directives Debut

    TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair

  • Compaq CEO Pfeiffer Steps Down

    ECKHARD PFEIFFER RESIGNED April 18 as CEO of Compaq Computer Corp., Houston. The resignation was reportedly the result of pressure from the board of directors

  • THE NEW CREW

    To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.

  • Building a Business Case for a Marketing System

    PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions

  • SUPER CELLAR SELLER

    After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light

  • GMHC Mailing Draws Fire

    A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization

  • Digital Buzzwords

    NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

  • USPS Requests Change on Bulk Parcel Return Service

    The U.S. Postal Service has formally asked the Postal Rate Commission Tuesday to endorse a “minor classification change” on its bulk parcel return service,