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IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client

“Honey could you pick up a quart of milk and a line of credit on your way home tonight?” That’s not as odd as it sounds, ever since PremiereGroup put

No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don’t waste your sympathy. This secret is shaping up to be

WE MUST CONFESS we don’t much like informational newsletters and magazines designed to help a company’s customers better enjoy a product or service. As

CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold

IN THE WORLD of direct marketing public company investing, there is strength in few, not in numbers.While the average price of DM service supplier stocks

THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts