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It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

“Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:

Flair Communications will enter the new century practicing what it calls PowerHouse Marketing. It’s a promotion-centered concept that the Chicago-based

RETAIL INDUSTRY practices and the buying habits of the fashion- conscious sometimes seem incompatible. But Pricewaterhouse Coopers L.L.P.’s latest Softgoods

JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print

THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing

IN BUSINESS-TO-business DM, Internet “have-nots” are suffering severe stock market erosion, while investors are rewarding Net- savvy-though often unprofitable-companies

SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would