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The cost of printing a catalog on newsprint is expected to go up about 10% later this year, the result of an October hike in the price of newsprint planned

ValueVision, a Minneapolis-based home shopping network, has signed agreements with two television programming providers. ValueVision’s total reach will

The Polk Company, Detroit, has rolled out its PSYTE product after launching it in Canada. PSYTE is a geo- demographic neighborhood classification system

ALC of New York LLC, has been appointed manager of Paul Fredrick MenStyle catalog and international buyers lists. The company also serves as the cataloger’s

The U.S. Postal Service has awarded two contracts worth $71 million for a study of the public’s mailing habits and for computer equipment to improve its

IN THE LATE 1980s, GIANT PROMOTION FIRMS FROM ENGLAND STALKED the earth,making the marketing scene a different world from today. Companies such asFKB,

A definitive study of Generation Y kids says they’re different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat

Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more

YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out