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Spiegel Inc., Downers Grove, IL, reported revenue for the second quarter increased 10% to $752 million from $684 million last year, driven by an increase

David Ogilvy, the legendary marketing master, died yesterday, at his home in Touffou, France. He was 88.Although best known in the world of general advertising,

The Internet, which generated some $300 billion in revenue last year, should continue to be free from government regulation, the Federal Communications’

Companies are mailing more to their existing customers–and are more pleased with the results, according to survey results presented yesterday at Acxiom/Direct

The U.S. Postal Service ended the third quarter of fiscal 1999 with a net profit of slightly more than $1 billion, according to M. Richard Porras, chief

InfoUSA has filed a lawsuit alleging that Acxiom Corp., in violation of a licensing agreement, sold InfoUSA’s business-to-business data to Staples Inc.

1to1 magazine, the first publication devoted entirely to one-to-one marketing and management, will appear in October as the result of a joint venture

If broker recommendations, competitive conditions or client requests dictate, Acxiom Corp. could quickly roll out a business-to-business co-op database

Columbia House, a joint venture between Sony Corp. and Time-Warner Inc. will merge with CDNOW Inc.While the new company’s name and president have yet

The U.S. Postal Service recently released the results of an 11-month old report that pegged the environmental cost of commercial and nonprofit Standard