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DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,

Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by

At first glance, retail partnership programs appear an ideal way for direct marketers to penetrate the world of packaged goods. The programs, in which

More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research

Don’t look now, but by 2005 many of you reading this will look back at 1999 and slap your forehead: Why didn’t I buy Amazon.com stock when it was hovering

Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size

Imagine a market in which virtually all of your potential customers already own one or more of your products. Imagine further that most of these customers

Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,