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Fulfillment executives give their views on the Internet, targeting, sweepstakes, and prize deficiencies.They’re the people who collect and process all

Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Procter & Gamble will pay ad agencies based on product sales. Here’s how promo shops will get their payoff.Did you feel the earth shift on Sept. 15? That’s

Ad and promo agency partnerships won’t work until people learn to check their excess baggage at the door.Stepping back after three decades of involvement

Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of

With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap

Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

Your sales are slipping and you can’t understand why. Your branding comes out fuzzy. Your newest test just never got off the ground. You’re not sure where

Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer

Remember the maxim about absolutes? A person can’t be sort of pregnant or a little dead. When it comes to Internet marketing, however, you may have noticed