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Members of the International Federation of Direct Marketing Associations are scheduled to begin WEFA Group research projects in Brazil, Canada, Australia,

Two member companies named in a recent Direct Marketing Association press release about members expelled for failure to comply with its Privacy Promise,

ValueVision International Inc., Minneapolis, has reported that consolidated net sales for the third quarter ended Oct. 31, totaled a record $76.6 million,

A federal lawsuit was filed Monday by the Coalition for Free Trade in Licensed Beverages (CFTLB) challenging the constitutionality of a Virginia state

A new government report issued last week says the U.S. Postal Service still has no way of knowing whether its business mail acceptance units are collecting

When asked about the likelihood of buying a product or service from a mailpiece versus a telephone solicitation, U.S. consumers who respond to direct

Mail is crucial to the rapidly growing Internet economy, according to a new study of companies conducting e-commerce. Half the companies surveyed in the

Direct marketers on the Web have to balance personalized service with privacy protection to succeed, according to a new IBM study.The study surveyed over

German direct marketers, long burdened with some of the toughest privacy laws in Europe, may be hit with an even more restrictive measure. With the dusting

The Sportsman’s Guide, South St. Paul, MN, has entered into an agreement with North American Outdoor Group (NAOG) to develop, build, maintain and support