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Not all the members of the Association for Interactive Media’s Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

For many companies, aftermarket products and services often represent significantly higher margins and sustainable revenue streams than original equipment

If you want to get a kid turned on to PBS, Cookie Monster’s your guy. But New York’s WNET wanted donors, so it turned to the decidedly non-Muppet Jonathan

No one hungers for information more than new parents – except maybe parents-to-be. That’s what BabyCenter.com is banking on by making information its

Do you own pets?””How much land do you own?” “Do you farm crops or livestock?”It’s not an awkward rural first date but rather the beginning of another

The U.S. Mint profits by using data to turn itself into a customer-oriented enterpriseBehind every consumer who holds up a checkout line to dig through

Online marketers have a lot to gain from observing their competitors – and non-competitors, tooSince the early days of one-to-one marketing, when enterprising

Today, highly respected colleges offer degrees in direct marketing, and DM has even become the darling of some sages who report it will replace general

To keep fulfilling its mission to help people living in some of the country’s poorest and most underdeveloped regions, the Christian Appalachian Project