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Don’t Try This at Work
Do you know what you do for a living? If you dig past the magma of this year’s strategy, when do you reach the core of your competencies?You’re probably
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Agencies
UPDATING THE NEW DM: Optimizing Your Contact Strategy
Do you want to make your head hurt? Think about this: You have x million customers, n number of products and y dollars to spend over some promotion period,
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Agencies
Adding the Human Factor
What the Internet offers in convenience it lacks in the ability for customers to get a question answered in a timely fashion, or seek the advice of a
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Agencies
The Problem – and the Solution – Is Management
By now, everyone knows that to gain the most competitive advantage out of the Internet, a company must organize itself around the customer and embrace
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Agencies
DO IT YOURSELF
Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new
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Agencies
Vacation Romance
With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer
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Agencies
Not All There Yet: A familiar villain – low bandwidth – is holding back VoIP
Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is
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Agencies
MERGER: Columbia House Reorganizes
AS A RESULT of the Columbia House Co.’s pending merger with CDNOW, the company has undertaken a sweeping reorganization designed to streamline its existing
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Agencies
HITTING THE OPEN ROAD: AUTOBYTEL.COM CREATES NEW DIVISION TO EXPAND DEALER BASE
Autobytel.com has created a new division to expand its wholesale offerings to a wider base of car dealers – and drive away with a bigger chunk of the
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Agencies
Stocking Stumpers
It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed