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Web Marketers Favor Opt-In Method, Says NetCreations
A majority of Internet marketers have voted overwhelmingly in favor of opt-in e-mail marketing, according to separate surveys from e-mail service provider
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24/7 Media to Sell Ads on Juno Online’s Basic ISP Service
Juno Online Services, Inc., New York, an Internet service provider, has linked with Internet media firm 24/7Media to sell Web-based advertising space
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Williams-Sonoma Predicts Disappointing Fourth-Quarter Results
Williams-Sonoma Inc., San Francisco, credited the disappointing fourth quarter results it expects to higher returns, inventory, and levels of customer
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Study: Internet Users More Concerned About Privacy Than Taxes
Although a whopping 85% of Internet users are concerned about privacy, only 19% consider taxation relevant to how they use the Web, according to a study
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Expedia Writes Off Fraudulent Purchases, Asserts Site Security
Expedia Inc., Bellevue WA, will take a $4-6 million hit to its bottom line in its upcoming financial results. The write-off stems from reimbursements
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Tartan Control: Scottish whiskey creates a stir in Eastern Europe.
It may be cold in the Eastern European countries of Latvia, Slovenia, Estonia, and Lithuania, but Scottish-based Whyte and Mackay Scotch Whisky is warming
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By the Book
Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding
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Lucky Seven: HAWKEYE SCOOPS UP COHESION.
New York City-based marketing services consolidator Hawkeye Communications struck again last month by acquiring Cohesion Marketing, a Seattle shop that
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Clean Sweep: P&G puts Dryel through its paces for mall visitors.
Procter & Gamble’s Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning
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Sharpening the POINT OF PURCHASE
They’re spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying