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Agencies
MaxMatch Factor: Joint venture aids SOHO market targeting
There’s a trade-off in targeting the small office/home office (SOHO) market. While it can be lucrative, prospect information has been available only sporadically
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Agencies
Hara-kiri 2000: Broadcast Is Knifing Itself
If you’re old enough, you remember a nasty World War II Japanese procedure – hara-kiri.We saw the technique in “The Bridge Over the River Kwai,” in which
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Agencies
Forrester Predicts Dot-com Shakeout
Consolidations, closings may leave only the strongest on the scene at 2002’s end.The electronic retailing industry will undergo the first phase of a three-part
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As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice
New Page 6 Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such
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Swag Bag Sweep Rules
PROMO Swag Bag Sweepstakes Official Rules Penton Business Media, Inc., d/b/a Promo Magazine (“Sponsor”) is offering the PROMO Swag Bag Online Sweepstakes (“Sweepstakes”). NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR …
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Revenue, Losses Bloom for FTD.com
FTD.com, an Internet and telephone floral marketer, had third quarter revenue of $26.6 million, up 114% from 12.4 million in third-quarter 1999. But the
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84% Of Canadian Users Distrust Online Privacy
As many as 84% of Canada’s Internet users fear that any personal information they may enter in a Web site will not be secure. Almost three out of four
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Controversial Provision Dropped From HR-22
A new version of the Postal Modernization Act omits the controversial private law corporation provision in an effort to move the measure forward before
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Acquisition Target Y&R in Turn Pursues Harte-Hanks
Harte-Hanks, the subject of acquisition rumors for more than a month, is reportedly in talks with advertising agency Young & Rubicam. According to wire
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Live From Toronto: Quebecor Proposes E-Marketplace
Quebecor World plans to use its procurement business to build an online marketplace for all commercial printers and suppliers. To start the process, Quebecor