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The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving

Spurred by flush marketing budgets and a widening pool of potential properties, spending on promotional licensing rose five percent to $5.5 billion in

It’s boomtime in the North American corporate sponsorship industry. Spending rose 11.8 percent to $7.6 billion in 1999, according to industry newsletter

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

New Page 9 EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television.

We field a lot of calls at promo from brand managers, agency executives, researchers, and other industry types looking for information.”Can you tell me

Marketers of almost every ilk are promoting their products and services to the 32 million-strong Hispanic-American population which spent an estimated

New Page 10 Larry Pryg says he used to watch Saturday Night Live “religiously” in his college days. So he knows first-hand about the show’s nostalgic

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo

New Page 2 Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that