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In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199

Brookstone Inc., Nashua, NH, reported a net loss of $4.7 million for the quarter ended April 29.Fiscal 1999 had a first quarter loss of $4.6 million,

J.C. Penney Co. Inc., New York, posted a net loss of $128 million in its first quarter ended April 29. That compares with a profit of $167 million in

Big Dog Holdings Inc., Santa Barbara, CA, had first quarter revenue of $16.6 million, down slightly from $16.7 million in first quarter 1999. The company’s

PTT Post, the Dutch postal service provider, will be testing Neopost Online’s Simply Postage technologies for the small office/home office (SOHO) market

J.C. Penney Company, Plano, TX, has retained investment banking firm Credit Suisse First Boston to explore strategic options regarding its Direct Marketing

Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending

Once considered a Pokemon-level fad, Lyrick Studios’ Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of

Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that’s anchored by little star power, a title

Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand