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Experian, the Orange, CA-based credit bureau, is requiring all subscribers to fully report information related to their customer accounts. The shift in

Direct mail has arrived at the cutting edge. Vindigo Inc., creator of a New York entertainment guide for Palm devices, began a mailing in late April that

TOPBULB.COM QUERIES POTENTIAL CUSTOMERS ON THEIR ILLUMINATION NEEDSWhen light bulb supplier TopBulb.com LLC set out to enhance its sales to the consumer

How would you like to lose your single largest data source in one fell swoop?That’s what student list marketers will face June 1 when the Shelby Amendment,

when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

A Senate Commerce Committee hearing highlighted the sharp divisions between members of the Federal Trade Commission over the agency’s legislative quest

New York-based Alloy Online Inc. ( http://www.alloy.com ), an Internet destination for Generation Y, reported total revenues for the first quarter rose

More than 80% of the 16.5 million adults who manage personal investments online also access and spend money on entertainment-related Web sites, according

Blasting the e-commerce industry for inadequate self-regulation of online privacy protection, the Federal Trade Commission has demanded Congress enact

Orange, CA-based Experian has formed a strategic alliance with FloNetwork Inc., to exchange expertise.The alliance will enable marketers to target their