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In my last column (“It’s Not Too Late to Catch Up,” DIRECT, May 1), I noted I was surprised that less than 30% of the companies surveyed in a recent PricewaterhouseCoopers

Gamblers are thrill-seekers. Research and surveys indicate people gamble because they’re looking for excitement, enjoyment and a challenge, while winning

Ememories.com, Santa Monica, CA, doesn’t just want to develop your pictures. It wants to be your family album and your photo archive as well.To build

Financial direct marketers have won two and lost one in the California legislature. But even the loss can be seen as a victory in that it will result

ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

Poor renewal mail. Long the ugly stepchild of magazine circulation, it now faces competition from alternative channels and ongoing reluctance by publishers

Great Plains Software Inc., which sells management and accounting software through resellers, had a problem two years ago.The Fargo, ND-based firm did

Delia’s Inc, a marketer to Generation Y, reported net sales for the first quarter increased 17.3% to $49.1 million from $41.8 million one year ago. The

It’s late. You’re tired. But you need a new dress for an important cocktail party in two days.So you log on to the Internet and check out your favorite

in case you’ve just arrived from the planet Mars, CRM stands for customer relationship management. Everybody and his brother has jumped on the CRM bandwagon: