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Pepsi-Cola Co. is boldly taking its flagship brand into the first summer of the new millennium with some equity leveraged from the century just ended.After

Credit card companies better sweeten their offers. According to BAIGlobal, Tarrytown, New York, response rates to credit card come-ons sank to an all-time

One of the things Boise Cascade Office Products marketing director Kevin Koertje likes best about Momentum is that the St. Louis-based agency has been

All kids are not created equal. Fast-food restaurants are tailoring menus and promotions as some chains woo tweens and others court the preschool set.

The $81 million that Gage Marketing Group gained last year by selling its fulfillment operations came in handy this spring, when the Minneapolis agency

Marketers who claim to have mastered online and offline integration are probably over-confident. A few, however, are making strides.When it comes to adding

Internet usage isn’t sweeping the entire globe at the same pace. So don’t rush into that online sweeps in India.With half the world’s population still

The most popular marketing tactics on the Internet are very familiar to promotion pros.This ain’t the Wild West anymore.Since the Internet first suited

Miller Brewing Co.’s Joe Jones says he likes his ad agencies to have spoken with promotion shop The Zipatoni Co. before they make a pitch.You’ll find

STORE-LEVEL STRATEGISTSBDS Marketing has come a long way since it opened as a field marketing agency in 1984, primarily serving alcohol and tobacco clients.