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Children are the impetus for growth in two museum sectors. Science museums are expanding and building new science centers catering to families with kids,

Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

When photographing products, flat light equals flat sales.That advice came from Trevor Pitchford, editorial director for The Territory Ahead, during the

By 2002, 25% of all Internet sales will be the result of affiliate partnerships, author and Los Angeles Times columnist Jaclyn Easton, said yesterday

The Direct Marketing Association has acquired the National Federation of Nonprofits.The joining of the two organizations, legally termed an acquisition,

Under agreements reached Monday between Robin Leach and the attorneys general of 12 states, the states will end their lawsuits against the television

Three former executives of Cendant Corp., New York, entered guilty pleas to accounting fraud charges yesterday, according to reports.The three, former

Consumers like to receive e-mail from online merchants but-not surprisingly-only if they’ve requested it. They like it so much, in fact, that 94% of consumers

Proposed opt-in privacy legislation is bad public policy that would be a costly burden to businesses and most likely provide consumers no greater privacy

Nonprofit industry officials are calling for quick passage of newly introduced legislation to reduce nonprofit postal rates.Industry-backed legislation,