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Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue

Sometimes we look at creative and wonder if the agency or in-house talent really thought it through in terms of its target audience.In some cases, it

Utah inmates making telemarketing calls as part of a prison work program solicited the home address of an unsuspecting young Texas girl earlier this year,

Like many online companies, BigStar Entertainment Inc. isn’t profitable yet. The 2-year-old firm reported net sales of $5.2 million for the first quarter

As we rapidly gain experience and test results from Internet direct mail, we are learning more every day about what works in this new medium. Here are

Wars have been started for some strange reasons. In the United Kingdom, Jenkin’s ear and the King of Spain’s beard spring to mind (don’t ask). Trade wars

Notwithstanding the hype and confusion to the contrary, the primary business purpose of a marketing database is to drive an optimal allocation of resources.

It took Dodgeville, WI-based apparel retailer Lands’ End seven years to build its corporate sales division to a $140 million operation, but only three

Lands’ End made some tough decisions last year to ensure consistency across all of its marketing channels.The Dodgeville, WI-based cataloger merged its

That The New York Times covers dot-coms and the people and money behind them is to be expected; that Town & Country magazine devoted an issue to the subject