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Urgent Meeting Called to Standardize E-Mail Marketing Practices
As a direct result of yesmail’s legal action last week against a privacy group attempting to block its transmissions, an urgent meeting has been called
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Live From DMI Co-op: Future Holds No Way to Identify E-Visitors
Within three years, legislation will ensure that there will be no way to identify a visitor to the Web, Rodney Joffee, president of Whitehat.com Inc,
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Frederick’s Revamps Mail Plan After 40% Drop in House File
Contributing to Frederick’s of Hollywood’s financial troubles were mail plans by its former management that ” made no sense” and resulted in a drop in
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Frederick’s Cites “Costly Strategic Mistakes” in Bankruptcy Filing
A combination of debt incurred from a leveraged buyout and several “costly strategic mistakes by previous management” caused Frederick’s of Hollywood
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Pascale Resigns From Columbia House
Linda Pascale, director of list planning and acquisition at New York-based Columbia House, resigned her position Friday. A replacement has yet to be named,
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FMI SHOW ROUND-UP: Now Being Served
Can’t keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy.If you walked the floor of this year’s Food Marketing
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Birthday Battle Plans
Think back a few weeks to June 14. Remember the date for any special reason? If all you can come up with is Flag Day, the marketing folks at the U.S.
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Agencies
TOWER OF POWER: Tower Records builds sales with a new catalog search server
Your trained musical ear can discern his London Symphonies from his Sonata in C Major, but if Haydn sounds like H-e-i-d-e-n to you, searching for the
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Agencies
SPEEDING SALES: COMPANIES WANT FAST AUTOMATION SYSTEMS THAT DO IT ALL
Companies automating their sales forces are demanding systems that can answer clients’ questions, gauge their buying intentions and manage relationships
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Agencies
This Is a Test
The Children’s Place Retail Stores Inc. planned to roll out its first major customized e-mail campaign in June to follow up on a successful 3,000-name