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Advo Inc. has quietly begun an experimental weekend mailing program in Albuquerque, NM and Las Vegas.Chris Nutter, vice president, investor relations

IN A CALCULATED EFFORT to make my name even more difficult to spell, I married my longtime beau in June.In my newlywed delirium, I can only wonder how

Los Angeles Times columnist offers advice for `incentivizing’ partnersBY 2002, 25% of all Internet sales will be the result of affiliate partnerships,

I’M OLD ENOUGH to remember an ancient vaudeville joke. One guy says to the other, “What’s green, hangs on the wall and whistles?”The other fellow ponders:

WE’VE HEARD FROM managers. We’ve heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:

THE ABILITY to create prospect models from The Reader’s Digest Association Inc.’s file has opened the list up to a new set of direct marketers that now

Linda Pascale, director of list planning and acquisition at Columbia House in New York, resigned her position last month. A replacement has yet to be

ANYONE WHO’S HEARD the collective groan of co-workers logging on to their e-mail the first morning after a long weekend knows that electronic messages

FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year’s software review, DIRECT looks

Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe