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The DMA has programs to suit every member’s needs In today’s fast-paced environment, it’s hard enough to keep up with your own business, let alone find

In an ideal world, we’d all like to think that the sales or service associates in our customer contact centers are shining examples of all your company

Harris Interactive drops its suit against MAPS, leaving a trail of unanswered questions Harris Interactive ended its lawsuit against Mail Abuse Prevention

New York-based online marketing firm 24/7 Media has bought Website Results, an Internet marketing technologies company. The acquisition, which is being

As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the

The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she

Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing

Putting on Their Game Faces Sponsors are stepping up activation to create an `experience’ consumers won’t soon forget.Cricket. Ski patrol. Yacht racing.

Eschoolmall.com Inc. is trying a different approach to affiliate marketing.The school supplies marketer charges vendors that post their catalogs on the

MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links