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  • Culinary Journey

    Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade

  • Targeting the Well-Dressed and the Time-Pressed

    E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,

  • Credit Bureaus Seek Relief From FTC Rules

    WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent

  • Breaking the Rules

    THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them

  • Til Data Do They Part

    Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

  • Loyalty? It’s in the Bag

    GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched

  • Optimal OPT-IN

    Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online

  • PROPOSALS

    The Business of Desire A DIAMOND IS FOREVER. But that’s no excuse not to buy one at least every four years, according to J. Walter Thompson, representing

  • List Leaders of the Pack

    The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the

  • SEMINARS

    INSTANT RECOGNITION The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the