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Agencies
Culinary Journey
Dean & Deluca soft-sells products that make dinner a creative exercisecelebrating the flavors of such delicacies as salad-ready Nicoise olives, homemade
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Agencies
Targeting the Well-Dressed and the Time-Pressed
E-mail marketing suits Zoots’ search for loyal dry cleaning customers IT WAS TIME TO GO to the next level on the Internet. Zoots, a two-year-old dry cleaners,
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Agencies
Credit Bureaus Seek Relief From FTC Rules
WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent
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Agencies
Breaking the Rules
THE MORE EXPERIENCE you have, the more you know you had better adapt to stay ahead.When my staff used to accuse me of changing my mind, I’d tell them
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Agencies
Til Data Do They Part
Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry
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Agencies
Loyalty? It’s in the Bag
GIVEN THAT A RETAILER buying bags in quantity today likely won’t need to replace them for two to five years, how has online marketer eBags, which launched
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Agencies
Optimal OPT-IN
Adventure travel agency Away.com’s customers didn’t want to escape marketing e-mail – they wanted moreONE OF THE MORE REVOLUTIONARY ASPECTS of online
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Agencies
List Leaders of the Pack
The latest List Price Index rankings are in EVIDENCE of consumer sensitivity to privacy issues is strikingly apparent in the most recent edition of the