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  • people

    Interface Software, Oak Brook, IL, hired Alec Wilson as vice president of worldwide sales and Mark Crosbie as vice president of software development.

  • The Summer of Discontent

    THERE’S BEEN a lot of grousing going on lately about postal matters, much of it for good reason.No one is particularly delighted with the rate increases

  • NEW LISTS

    National Geographic Inactives There are some 1.1 million names on this file of last seven- to 24-month inactive members of the National Geographic Society.

  • BOOK REVIEW

    Bobo Bible The French claim that in France, the bourgeoisie want to be artists, while in England, the artists want to be bourgeoisie. If David Brooks’

  • Toysmart’s Other Suitor

    Digital Research would use e-tailer’s database for a privacy surveyFOR ALL THE GRIPING by the privacy lobby about a sale, the Toysmart.com database has

  • Complementary Medium

    Magazines have discovered their Web sites build brand and businessWhen first the Internet dawned over the traditional print landscape, publishers shuddered,

  • Marketing Jumpstart

    Microsoft’s acquisition of DriveOff.com means the car seller can fatten its database and bolster e-mail promotionsDriveOff.com views being acquired as

  • MEGA-integration

    HEWLETT-PACKARD UPGRADES ITS CUSTOMER SERVICE SYSTEMS Judy Kincaid of Hewlett-Packard IT’S A SIMPLE CONCEPT, REALLY: Treat a repeat customer like you’ve

  • One of a Kind

    New merge/purge service cleans e-mail lists New software for merging and purging e-mail files to remove duplicate names is being evaluated by e-mail service

  • SPEED or SCOPE

    The benefits of best of breed vs. black box ARE BEST-OF-BREED OPTIONS universally the best choice for marketers? Trade-offs can include implementation