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All the Rage DIRECT’s own Curmudgeon-at-Large, Herschell Gordon Lewis, is on a roll. This year there’s been a book about him and one by him. Now he has

DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution

Allconnect.com expands inbound staff to field lead generation contacts To support a nationwide lead generation program targeting 43 million U.S. households

Affiliates widen the DMA’s boundaries Faced with a changing membership and ever more complex issues, the Direct Marketing Association has acquired or

Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.

A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters

Politically Incorrect New York’s Time Warner Cable stopped a direct mail campaign last month after New Jersey Gov. Christine Todd Whitman complained it

OK, you’ve got a Web site. It’s doing all right – you think. But how does it compare with what others are doing? Is there something simple you’ve missed

Manufacturer’s salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical

Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different