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  • Whither Cyrk-Simon?

    Exploration of `strategic alternatives’ could mean break-up of company.Rumors of a sale, break-up, or leveraged buyout were swirling around Cyrk, Inc.

  • Keeping A Civil Tongue

    There are still two months left in 2000, but I’m going out on a limb and making my nomination for Most Distasteful Promotion of the Year right now.My

  • ROOMS FOR IMPROVEMENT

    ROOMS FOR HYATT HOTELS BOOKS ITSELF FOR MORE BRANDING BY FOLDING “THE TOUCH” TAGLINE INTO EVERYTHING IT DOES.Hotel service providers have always been

  • DATABASE MARKETING

    `Netting Consumers Don’t have a strong database of prospects? An online promotion can virtually solve the problem.Whether or not the Internet ever lives

  • 50 BEST-PROMOTED BRANDS

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

  • Promo’s 50 Best-Promoted Brands

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

  • The GLOBES 2000: The Judges’ Story

    The scene was set, a panel of jurists of marketing professionals hailing from blue-chip clients and agencies around the world sat down together in Chicago

  • Agencies

    INSTANT RECOGNITION

    The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the demographic profile

  • Agencies

    CATALOGS

    Fingerhut’s Future TBD Federated Department Stores Inc., Cincinnati, confirmed reports last month that it is exploring several options for its Fingerhut

  • Agencies

    A Taste for Testing

    Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman