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PepsiCo, Somers, NY, in early December won the beverage-market scramble to acquire uber-brand Gatorade and its parent, Quaker Oats, in a $13.4 billion

WHAT A RELIEF – WE’RE FINALLY IN THE YEAR 2001.This time last year, you couldn’t open a newspaper without seeing some sort of “Best-of” list, as in “The

A communications company leverages its relationship with a local sports teamIT’S HARD TO BEAT HOCKEY FANS’ relentless devotion. New York Rangers fans

OLDSMOBILE IS COMPLAINING that sales just ain’t what they used to be.Well, let’s see. There’s a sameness to most cars today. You’re sitting next to one

First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 (“A Quiet Rise to the Top,” Nov. 15, 2000). But

VEGETARIANS and consumers eating less meat represent a growing market. Perhaps the most telling trend is that teenagers have more positive attitudes about

Metris Companies Inc., Minnetonka, MN, promoted Pat Fox to executive vice president, business development. He had been senior vice president.Estee Marketing

Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

Larkspur Hospitality brings analytics to hotel guest surveys IF A COMPANY only relied on feedback from customers who were either delighted or infuriated,

Iron Butterflies While the country held its breath over the fate of the presidency and our subsequent way of life last fall, some direct marketers couldn’t