Search Results for: results

IF YOU’VE SEEN those incomprehensible television commercials that display the actress Jamie Lee Curtis strutting around with that annoying swagger, I

Study shows potential of CRM for retail financial services Forget the Euro. In finance, CRM is the real new currency to watch.A new study shows that in

CADM expands interactive component of its Tempo Awards This year marks the 30th anniversary of the Chicago Association of Direct Marketing’s award program

Capsule success stories show CRM works Portland Trailblazers obtain 16,000 new customers Situation: Needed to pre-sell 5,500 season tickets and increase

For me personally, it’s been hard to master the one-to-one paradigm since nobody really seems to be practicing it as far as I’m concerned. Here are two

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

Can a new marketing menu satiate consumers – and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

Can a new marketing menu satiate consumers – and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

Can a new marketing menu satiate consumers – and franchisees?The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After