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United Parcel Service, Atlanta, warned that its first quarter earnings would likely be 10% lower than first quarter 2000. The company attributed the falloff

United Parcel Service, Atlanta, warned that its first quarter earnings would likely be 10% lower than first quarter 2000. The company attributed the falloff to the slowing U.S. economy, higher utility costs, weakness in the Euro, and lower cargo revenue.

Expression Engines and Bigfoot Interactive, two vendors specializing in e-mail marketing services, have agreed to merge, the firms announced today. The resulting company will operate as Bigfoot Interactive.

Welcome to Mail Stream, a weekly column appearing every Friday that details the newest and most notable direct mail promotions hitting mailboxes. The column is brought to you by Paradysz Matera and Direct Newsline.

A consortium of direct marketers and mass mailers has urged the Postal Rate Commission to reaffirm its recommendations that resulted in January’s 4.6%

Advanced data segmentation may be more myth than fact…

Most firms still can’t resolve the paradox that “business is about greed and self-interest, and loyalty about self sacrifice.” That’s the view of Fred Reichheld, Bain fellow, Bain and Company, and author of the 1996 bestseller “The Loyalty Effect.” More…

DoubleClick is entering the wireless space. The New York company is introducing ad-serving software, AdServer 4.1, which will make it possible to serve

(Reuters)–Interpublic Group of Cos. Inc. has agreed to buy rival advertising group True North Communications Inc. for $2.1 billion in stock in a deal that would create the world’s No. 1 advertising and marketing communications concern, the companies said on Monday. …

PROMO Magazine and Supermarket College are proud to announce the Grocery Promotion Awards, a new program recognizing the most innovative and effective