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Redemption projections for certificates, coupons, and other promotional items should be considerable.There are times when you can suffer from too much

This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in

Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding

Jim Beam takes its pour on tour around Eastern Europe.Jim Beam Brands Co. is getting in the faces of thousands of consumers around Europe with an integrated

Norwalk, CT-based alternative drink maker South Beach Beverage Co. this spring will trade beeps for sips in a multi-million-impression pager promotion

Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?

Cruel World, an online career service, succumbs to the siren song of cleverness with a misguided attempt to attract prospectsTHOSE RUMBLING SOUNDS you

Supply-chain management needs to go beyond the cookie-cutter approachIn our latest book, “One to One B2B” (hitting the shelves in May), we thoroughly

Hard Times at Hanover Hanover Direct Inc., Weehawken, NJ, has eliminated 285 positions – over 10% of its work force – and will discontinue three catalogs

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such