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  • Power in Plastic

    Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications

  • MASS MERCHANDISERS

    The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,

  • Agencies

    AGENCY LEADER Q&A: King Profit

    Larry Kimmel, new CEO at Grey Direct, predicts a return to direct response basics

  • Agencies

    DATABASE MARKETING

    Everything I Need to Know I Learned From My Data Warehouse

  • Agencies

    CURMUDGEON-AT-LARGE

    Let’s All Yell ÒImportant!Ó

  • Agencies

    PEOPLE

     

  • Bad is Good

    Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

  • AGENCY MOVES

    Clear Channel Communications, Inc., Chicago, named Alan Weintraub group director of marketing development for Clear Results, a marketing division created

  • IBL Acquires White Pages Compilation Unit from Equifax

    International Business Lists (IBL), an information-services supplier, has acquired the assets of Infonational, the white-pages compilation unit of Equifax. The cash transaction was finalized this afternoon, sources said…

  • MAIL STREAM: A Report on Incoming Direct Mail

    NATIONAL GEOGRAPHIC BOOKS: The Field Guide to Birds in North America, a publication from National Geographic Books, recently mailed its third edition