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There is no question that most people in the direct marketing industry have struggled with the concept of cost-shifting as the prime reason that e-mail spam is a problem…

The House Government Reform Committee began developing new legislation to overhaul the U.S. Postal Service less than 24 hours after hearing the impassioned pleas of top postal officials…

Neiman Marcus Group warned today that its sales suffered during March, and that this could result in flat yearly earnings and increased cost reductions.

U.S. Web-based marketing firm Netcentives Inc. plans to cut about 120 jobs and take other measures to realize approximately $40 million in cost savings this fiscal year. The move is expected to result in earnings per share improvements

By now, very few marketing and brand managers even flinch at the discussion of a minor recession in 2001. It’s here and we know it. The question is how

Teen pop sensation Britney Spears will strut her stuff for Pepsi-Cola Co., Purchase, NY, in the soft drink manufacturer’s largest endorsement deal to

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Its code name was 226. That was back in 1998, when Gillette Co. was setting Mach3 razors on store shelves and loosing fighter planes in TV spots. Now

Each year, the Society of Incentive Travel Executives, New York City, presents its Crystal Awards to the most innovative, the most enticing, and the most

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based