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  • Best-Promoted Brands of 2001

    “BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

  • NEW AND NOTEWORTHY TOOLS

    Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and

  • CONVENIENCE STORES: Marketing to Go

    Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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  • More of a Good Thing

    VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after

  • LOOK CLOSER

    Nothing delivers measurable, quantitative results against an ever-shrinking marketing budget like direct response programs. The challenge is being creative,

  • DATABASE MARKETING: Going for Gold

    Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

  • Never Say Never Again

    James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based

  • RMH Teleservices Says Fourth Quarter Numbers Are On Track

    RMH Teleservices Inc. expects its fourth quarter results to be unaffected by the Sept. 11 terrorist attacks. The quarter ends Sept. 30. “Following the

  • Lands’ End Sales, Conversion Higher With 3-D Model

    Sales and average order value increased among customers who used the 3-D models on the Lands’ End e-commerce site. Customers who use the models visit

  • Wales Joins Shop at Home as VP of Operations

    Robert B. Wales has joined Shop at Home Inc. as executive vice president of operations. Wales is a veteran of the home shopping industry. He had been