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Short Cuts
DIRECTV Latin America LLC, a direct-to-home satellite television service has launched DIRECTV in Uruguay, and will now reach 28 markets in Latin America
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A.T. Cross, Gemline Launch Co-Branded Holiday Promotion
A.T. Cross, Lincoln RI, and Lawrence, MA-based Gemline, a leather goods, business accessories and sport bags manufacturer, have teamed up to create a
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MCDONALD’S SCAM RESULTS IN 21 INDICTMENTS
A Florida grand jury last week indicted 21 people for conspiracy to commit mail fraud by stealing high-value gamepieces from promotional games run by
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Missouri Lawmakers To Probe Student Credit Card Solicitations
The direct marketing of credit cards to students in Missouri’s state and public colleges is about to be investigated by a special panel of the Missouri
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Foster & Gallagher Asset Sales Approved by Court
Foster & Gallagher, Inc., which entered Chapter 11 bankruptcy in July, has received approval of the U.S. Bankruptcy Court for the sale of its assets.
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Reports Say Total Disaster Cost Could Hit $30 Billion
The total cost of the Sept. 11 disaster could easily reach $30 billion, including insurance claims, lost airline revenue, reconstruction costs and a drop
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BAIGlobal Sees Boom for Credit Mailers, Bust for Others
Last week’s terrorist acts and the uncertainty that followed will cause overall mail response rates to plummet, predicts Andrew Davidson, vice president of competitive tracking services at Tarrytown, NY-based market research firm BAIGlobal.
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Edging Back to Business as Usual
Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an
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Edging Back to Business as Usual
Monday, as the stock market re-opened, U.S. stocks plummeted. But it was a start. So it goes for direct marketers. Call center volume, which came to an almost complete halt last Tuesday, is slowly returning to normal.
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Agencies
Drivin’ Hard
As customers make purchases they reveal what they like, enabling Whitney to better target them in the future IT USED TO BE REAL EASY to find the recent