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Chicago-based YesMail.com has rolled out a customer-relationship management service. With a 25-million-name database of e-mail addresses, YesMail has

Citing the financial hit it took over sweepstakes, Reader’s Digest Association Inc., reported a sharp decline in second-quarter earnings.

Brookstone, Inc., Nashua, NH, said that sales during its second quarter rose 1.3%, from $68.7 million in second quarter 2000 to $69.6 million. The increase was fueled by adding additional retail outlets: Same-store sales were down 3.6%, and direct marketing revenue fell as a result of planned circulation decreases.

A persistent symptom of the softening economy has been layoffs and cost cuts. And the list industry is no exception. Earlier this week, list management

Lower catalog costs and a decline in spending on television advertising have helped Land’s End exceed Wall Street expectations by reporting a second quarter profit that reversed a year-ago loss.

Good news abounds about online advertising. Two studies released Wednesday at the Jupiter Media Metrix Online Advertising Forum in New York, predicted

The Direct Marketing Association (DMA), New York, has joined the Federation of European Direct Marketing Associations (FEDMA).