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Awards for the year’s best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives

It would be hard to pin these failures on any one reason. Each company had its own pathologies IT’S A SAD THING when a company goes down, leaving thousands

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

Charles Prescott, the Direct Marketing Association’s vice president of international business development and government affairs is visiting Brazil’s

MemberWorks Inc., Stamford, CT-based, which provides consumer and membership services through affinity marketing and online channels, has sold its online

Jos. A. Bank reported second-quarter sales of $46.1 million, a 2.8% increase over the same period last year. The retailer’s Internet sales rose by 85%,

Total US spending on online sales increased from $3.2 billion in June to $3.98 billion in July, according to Forrester Research.

Philip Morris, including its Kraft Foods division, and other clients abruptly dropped Simon Marketing last week following the FBI’s arrest of agency employee

America Online Inc. will reorganize its business units, including consolidating its Web operations, in an effort to integrate its online brands.

The Direct Marketing Association has canceled its Net.Marketing conference, which was scheduled for Sept. 23-25 in Denver. The DMA attributed the postponement to companies cutting back on travel budgets.