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Student Advantage, Inc., Boston, will eliminate 15% of its 465 employees, primarily within its Student Business Unit. The layoffs, which will be completed during the next 90 days, will result in a $5 million cost savings.

Face it, you’re treading on thin ice. Take a real hard look within your organization and ask yourself: Am I really prepared for the challenges I’ll be

“BUSINESS AS USUAL.” It’s a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in our loans, our ceo has been

Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and

Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

VOLVO IS HOPING for a 20% to 30% response rate from a new campaign designed to encourage car owners to return to the dealership for service long after

Nothing delivers measurable, quantitative results against an ever-shrinking marketing budget like direct response programs. The challenge is being creative,

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based

RMH Teleservices Inc. expects its fourth quarter results to be unaffected by the Sept. 11 terrorist attacks. The quarter ends Sept. 30. “Following the