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In mailboxes right now is a 50,000-piece test of a blank outer envelope–the first such attempt for Consumer’s Union, and most likely the last. “It was

With anthrax the latest flood of bad news to threaten direct mail response rates, e-mail is the thumb in the dyke. But direct mail is not drying up. Bigfoot

Several post offices throughout the country have been closed briefly after anthrax scares, but most have reopened after several hours with minimal service disruptions. Postal officials took pains to reassure customers that their mail – including direct marketing messages – was safe despite the incidents.

Total U.S. online spending decreased slightly to $3.97 billion last month from $4 billion in August while the number of households shopping online increased

Cataloger and retailer the Spiegel Group, based in Downers Grove, IL reported sales of $226 million for the five weeks ended Sept. 29, a 12 % decrease

Direct marketer and retailer Sharper Image Corp., San Francisco, reported total company sales for September decreased 30% to $21.4 million from last September’s

The Sept. 11 terrorist attacks aggravated an already disappointing month for Neiman Marcus Group

Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).

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