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Live From Chicago: DMA Reports “Net” Gain
The Internet generated 13% of all catalog sales in 2000, compared to 9% in 1999, according to a DMA study released yesterday at its annual fall conference.
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Point-Of-Purchase:$17 billion
On Solid Ground The need for results sends P-O-P soending up 18.1 percent. Point-of-purchase advertising is making a big comeback. Not in terms of spending,
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DMA Offers Assurances on Direct Mail Safety
Tight production controls, combined with the fact that direct mail campaigns are not put into the mail stream anonymously, make direct mail the safest
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J. Jill Reports $2.4 Million Loss from Sept. 11 Attacks
The J. Jill Group Inc. reported net income of $2.8 million for the quarter ended Sept. 29, a decline from $3.5 million during the same period last year.
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Boardroom Braces for Anthrax Fallout
Boardroom, the publisher of “Bottom Line Personal” is braced for trouble as anthrax reports poison the mail.
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Triad Discount Buying Settles with Florida AG
The operator of a Florida-based group of buying clubs has agreed to pay $9 million to settle charges of deceptive promotions. Triad Discount Buying Inc,
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Spiegel Reports $12.3 Million Loss for Third Quarter
The Spiegel Group, hit by plummeting finance revenue and weak sales, reported a third-quarter loss of $12.3 million, a far cry from earnings of $13.5
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Minimal Disruptions as USPS Deals With Anthrax Terror
Disruptions to mail delivery appear to be minimal with exceptions at the facilities impacted by anthrax scares.
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DM Industry Applauds USPS’s Additional Funding Request
The U.S. Postal Service will seek financial aid from Congress to offset anthrax-related expenses and a general slowdown in mail volume. The request for aid, supported by the industry, came as two Washington, DC-area facilities were shut as part of a contamination investigation and two postal workers deaths were likely liked to anthrax disease.
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Short Cut
Advertising agency Grey Global Group, New York, has launched www.grey.com, a new Web site designed to lead advertising and marketing initiatives created