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Multi-Channel Shoppers Most Valuable: Study
Retail stores dominated catalogs and the Internet as the vehicle of choice for holiday shoppers. And, while holiday spending decreased in 2001 consumers reported that the events of Sept. 11 were not a factor, according to a study by DoubleClick Inc.
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J.C. Penney Forms Holding Company
J.C. Penney Co. Inc. has changed its corporate structure to a holding company to provide it with more flexibility as it rebuilds its businesses.
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Letters to the Editor
Re: Loose Cannon: Humble Pie for a Doubting Thomas (DIRECT Newsline Jan. 28). Don’t despair too much about your Amazon calls. It is reported that $16
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Loose Cannon: Humble Pie for a Doubting Thomas
It may not have been on the level of the “Dewey Defeats Truman” headline, but the guesses about Amazon.com’s fortunes I made last week were amazingly wide of the mark.
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Reader’s Digest Hurt by 9/11 and Anthrax Scare
The Reader’s Digest Association, Inc. reported a 5% dip in second-quarter revenue and a 19% fall in operating profits. The firm said it was “significantly affected” by the aftermath of the Sept. 11 terrorist attacks and anthrax scare.
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NEBS Reports Second-Quarter Sales Decline
Disappointing greeting card sales led to a $9 million drop in revenue for New England Business Service, Inc. (NEBS) during its second quarter.
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Its “Business as Usual” for BlueLight.com, Kmart’s Online Arm
Operations are “business as usual” at BlueLight.com, the online unit of Kmart, according to a spokesperson. The parent company filed for Chapter 11 bankruptcy
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New Products and Services
Responsys Optimize: An e-mail targeting, list generation and reporting tool. Based on results of e-mail campaigns, the product helps direct marketers
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Lands’ End Income and Revenue Rise
Cataloger Lands’ End, Inc. reported net income of $43.6 million results for the nine weeks ended Dec. 28, up 29% from $33.9 million for the eight-week period the year before.
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Anthrax Update: Reports say USPS Increases Reward, Lockheed Creates Detection System
The USPS will increase what it is willing to pay for information on the anthrax mailings of late 2001 to $2 million, according to published reports. The