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  • Agencies

    How Not to Get Fired

    WHAT WERE THE RESULTS? That’s the mantra of database executives, product managers, marketing directors and presidents. Direct marketing is measurable

  • Nothing Doing

    Duane Hart figures that Brittany Boyce got the better end of last summer’s Be the DiGiorno Delivery Guy game. Boyce won $100,000 and a PT Cruiser for

  • Tripped Up

    Dianne Harper had no doubt her grand-prize winner was going to the Olympics. As Chevrolet’s brand promotional manager, Harper had accompanied five first-place

  • Citibank Agrees to Pay $1.6M in Telemarketing Case

    Citibank has agreed to pay $1.6 million as part of a settlement with 27 states regarding the firm’s credit card telemarketing solicitation practices.

  • Federated Reports Fourth-Quarter Loss

    Federated Departments Stores Inc. reported a fourth-quarter net loss of $477 million, compared with net income of $332 million for the same period last year. The quarter ended Feb. 2.

  • FTC Seeks Redress Against Alleged Canadian Tele-Fraud

    The Federal Trade Commission has asked a federal court to order redress for consumers who it says were defrauded by a Canadian telemarketing operation.

  • USPS Reports $2.5 million Loss for First Five Months Of FY 2002

    The U.S. Postal Service said in a financial report released this morning that it was $2.5 million in the red as of Jan. 28, when the fifth of its 13 accounting periods ended. The report also said that mail volume between September and January dipped to 79.8 billion pieces, down 5% from last year’s volume of 83.9 billion pieces.

  • CRM Roundtable: Contact Channels Need to Work in Concert

    Consumer comfort with e-mail as a marketing channel is growing, but that doesn’t mean marketers should turn away completely from traditional media. Online

  • Consumers Raise Doubts About Personal Data Practices

    Nearly four out of five consumers believe they have lost control over how personal information is collected and used by companies, according to a new

  • Traffix Says Revenue, Operating Income Will Grow in 2002

    Traffix, Inc., a permission-based e-mail service provider, projected that revenue for fiscal 2002 would be between $49 and $53 million, compared with