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West Marine has tested a concept that could knock catalog marketing on its ear: an electronic catalog that mimics a hard-copy catalog to the letter. The

CUSTOMER RELATIONSHIP MANAGEMENT has been a major business movement for several years. Most organizations are convinced of the value to be gained by focusing

DESPITE THE FALTERING ECONOMY and corporate reluctance to invest in equipment, Cisco Systems is under way with a $100,000 multimedia push to generate

A CALL CENTER often plays the most important yet least appreciated role in the success of a direct response campaign. Maybe that’s why choosing a call

American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn’t view the brand

PepsiCo’s Frito-Lay snacks division in January moved its promotion and retail merchandising account back to Dallas-based Tracy Locke Partnership after

Deluxe Corp. had a good year in 2001, generating increases in both revenue and net income. But the firm faces a mature market, and is looking for ways

Experian, Orange, CA, will lay off 200 of its 6,000 workers during the next few weeks. The cuts will come across all units in North America.

What campaigns do you think had the greatest impact on the promotion industry since 1987? PROMO wants to know. As part of our special 15th anniversary

American Express has reported net income of $1.3 billion dropped 53% from $2.81 billion one year ago. The company cited the slow economy and cutbacks in travel following Sept. 11 as reasons for the fall off.