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The U.S. Postal Service will slash 20,000 jobs this year, it was announced at the Board of Governors monthly meeting held Monday and Tuesday.

Shares in Gateway, Inc. fell 25%, from $10.25 to $7.69, after the company said its fourth quarter revenue would be lower than forecast. The Poway, CA-based

Tiffany & Co. reported a 2% drop in direct marketing sales and a 2% decline in holiday sales over one year ago. Direct marketing sales were $51.2 million.

Thanks to a strong holiday season, 1-800 Flowers.com will post a 21% increase in revenue during the second quarter–to $162 million– compared with the same period last year.

EUniverse, Inc. the interactive entertainment network, will acquire direct marketer L90, Inc. in a cash deal worth up to $55 million.

The Most Representative campaign of 2001? My vote goes to the offer from Eli Lilly and Co. and WebMD Corp. for a free month’s worth of Prozac. That one

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

Consumer privacy was a hot topic at the Promotion Marketing Association’s Law Conference last month in Washington, DC. Keynote speaker J. Howard Beales,

British Airways spent about $100,000 this fall on its first business-to-business mail campaign, hoping to encourage a select group of travel agencies