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The financial records of L90 Inc. are under investigation by the Securities and Exchange Commission, the firm said. The investigation will delay the company’s sale to interactive entertainment network eUniverse Inc.

Editor’s note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

Topics Under Glass Wayne, NJ-based Just Jars Me puts together product ensembles centered on a theme: this Build A Snowman jar, for instance, comes with

You don’t have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club

Corporations are all ears as the consumer call for philanthropy gets louder. Now, it’s even better to give than to receive. While that old philosophy

Marketers have three primary tools to sell product: Advertising, Trade Promotion, and Consumer Promotion. Collectively known as the Marketing Mix, these

The marketing team at 7-Eleven just couldn’t wait until July 11 to get the chain’s 75th birthday party started. And with good reason. The world’s largest

Better Letters At the risk of committing phariseeism and extending Herschell Gordon Lewis’ 12 commandments for sales letters to 150, I’d like to add three

Unitrin Direct, a unit of insurer Unitrin Inc., had an operating loss of $7 million in fourth quarter 2001, compared with an operating loss of $2.2 million