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Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Text on e-commerce sites should be written with search engine optimization in mind without sacrificing its marketing value, said a panelist at the AdTech

Victoria’s Secret The Victoria’s Secret Christmas 2002 offering is enough to leave even jolly ol’ St. Nick hot under the collar. The annual Christmas

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

A new study by the Atlas Institute found that online advertisers are unlikely to reach the same person with a campaign across multiple sites. For advertisers

No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t

A bill that would have made it harder for consumers to declare bankruptcy passed out of the House after a key clause was deleted, but was declared dead

A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company