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When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between

This ad by Accenture is part of a series that is apparently running widely in both general-interest and business publications. I puzzled over it for quite

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking

Beleaguered direct mailers got the best holiday gift of all last month when Postmaster General Jack Potter announced that there might not be another rate

Mosaic Group will close its United Kingdom division and take other measures as a result of its “unacceptable” third-quarter earnings. And it could end

Alloy Inc. reported third quarter revenue increased 110% to $93.2 million from $44.5 million one year ago. The increase reflected a larger advertising

Mail order complaints ranked 15th last year among consumer complaints recorded by numerous consumer protection agencies, an improvement from its No. 6

Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

A few years ago, The Sharper Image had a huge hit with the Razor Scooter. Sales of the scooter were so dramatic that for about a year afterward the San