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HOW DID YOU RATE? Watch for the 2003 PROMO 100–coming in the June issue!
Complete listing coming in June, including Agency of the Year.
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Henry Schein Sees Income Jump in First Quarter
Henry Schein Inc. reported $24.8 million in net income during first quarter, up from $19.7 million a year ago. The dental supply direct marketer’s sales
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Japan Lower House Passes Privacy Law
The lower house of Japan’s Diet has passed legislation intended to protect individual privacy despite protests the law will restrict freedom of speech,
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Live From net.marketing: Retail Leads Response for E-mail Campaigns
Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing
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Live From net.marketing: Retail Leads Response for E-mail Campaigns
Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing
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Iraq War, Fulfillment Changes Tamp Geerlings & Wade’s First Quarter Results
Wine direct marketer Geerlings & Wade had a net loss of $985,000 in first quarter 2003, up from a net loss of $741,000 a year earlier. The company
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Letters to the Editor
Spam? What is it? Many years ago a number of tests were made within the mail order industry to try to determine what “Junk Mail” was/is. — In all the
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Weaving Art and Commerce
It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a
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Spidey Sensation
The studio knew it was going to be a big picture; the question really was how big Spider-Man would be. We had one of the last great super heroes to make
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One World
IT WAS THE DANCING THAT CLINCHED IT. When Allied Domecq convened its worldwide work session on Malibu Rum last fall in London, it was the first time many