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CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,

EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I’d thought of that! Then there are the even less frequent occasions where

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

Retailers achieve the best response rates from e-mail campaigns 1.8% according to a report the Direct Marketing Association released at the net.marketing

CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

There’s an enormous focus on managing customers appropriately at the point of contact across all channels, whether it be direct mail, sales inquiry, customer

Financial services marketers have high hopes that a key measure of the Fair Credit Reporting Act pre-emption of state laws will be reauthorized this fall.

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

A new study paints customer relationship management as sort of a corporate stepchild: It’s there, but it’s not necessarily loved, according to a study

The U.S. government and the European Union have agreed to a safe harbor certification that enables U.S. organizations to receive, store or treat data